THE B2B MARKETER
Hi, I'm Aadya!
l’m a Global B2B Brand, Marketing, & Communications Strategist focused on bridging the gap between tech companies and their stakeholders.
I have specialized in B2B marketing since the start of my career in early 2018, helping businesses generate high-quality leads, build unified brand strategies, balance online and offline marketing, and expand to new territories. I’ve especially been lauded for working cross-functionally with departments such as sales and product, using their insights to fuel strategic campaigns that nurture leads down the stages of the sales funnel.
I have especially developed an expertise in marketing new-age technologies, primarily in industrial automation. My niche includes the burgeoning fields of AI, robotics, and Industry 4.0, where I craft strategies to break down and relay complex, novel products to business stakeholders.
I've had an interesting journey so far where I've been able to make regional and global impact very early on in my career, trusted to work independently at senior positions in pioneering companies such as Universal Robots. I believe one of the biggest contributors to my success is my diverse background as a Third Culture Kid: I've studied in India, the USA, and the UK, and managed global brand strategy for a European company. Together, this has given me the unique ability to understand and navigate the nuances of communication. It has enabled me to develop and execute holistic strategies to expand companies across borders, overcoming cultural divides and other communication barriers to target the audiences across the tech adoption cycle and the various personas in the B2B buyer journey. It also helps me effectively connect with and manage teams from around the world.
Armed with a Distinction in my MSc Corporate Communications & Reputation Management from the University of Manchester and experience working with market leaders and innovative startups alike, I'm excited to see how I can help your business reach the right places at the right time.
Services
Companies I've Worked With
A Danish company known for being the global leader and pioneer in collaborative robots (cobots), a niche robotic technology. It forms the largest business of the robotics division of Teradyne Inc. (NASDAQ:TER)
A world-leading machine technology solution provider established in the US in 1961, with several divisions including Phillips Machine Tools India Pvt. Ltd. & Phillips Education
A Connecticut-based startup with Indian roots manufacturing collaborative mobile robots for material movement. Each has Peer's in-built proprietary technology, enabling instant deployment of their mobile robots with zero programming
Known as the foremost authority in robotics; serves as the voice of the robotics industry & supports national & local bodies around the world with robot-related policymaking
A multi-disciplinary company with a history spanning over five decades & customers around the world, Multivista's main businesses include print solutions & industrial distribution. They launched their Smart Manufacturing division in 2022
Founded in Bangalore, a robotics company developing a wide range of mobile robot solutions, including automatic guided vehicles (AGVs), autonomous mobile robots (AMRs), and robot engines.
Press
In addition to ghostwriting over 200 types of content pieces from 2018 to 2023, I have also authored my own articles, and been interviewed for my expertise in marketing novel technologies.
Authored Article — June, 2023
From Zero-Sum to Positive-Sum Automation: The Role of Collaborative Technology
Authored Article — March, 2023
The Nuances of Tech Marketing: Interview
Interview— February, 2023
Collaborative Automation to the Rescue: How cobots can solve India’s blue-collar crisis
Op-ed— September, 2022
